Poles buy in e-pharmacies
12:57
The e-commerce market in Poland is growing. Also online pharmacies are becoming more common. According to a raport created by Gemius, on average, Poles spend PLN 138 on medicine and buy six or seven items for PLN 23 each. A visit at the pharmacy's web site lasts around seven minutes.
Karolina Karaś from Gemius explains that this is on account of free shipment above a certain price paid. She also informs that only one third of customers finalize the order. This is due to various reasons. One of them is that they are surprised by a high shipment cost or chose to search for their medicine on different sites.
