Poles buy more toys

The amount of toys Poles buy has increased, Dziennik Gazeta Prawna wrote on Wednesday. The increase was 4.9 percent in value and 7.9 percent in terms of quantity. Polish toy producers such as Wader, Trefl, Cobi and Epee are concerned about foreign competition of Lego, Mattel and Hasbro, producers of Lego bricks and Barbie dolls, but they plan to significantly increase their sale and income in the current and forthcoming year. According to analysts, the value of toys sold on the Polish market in 2014 will be near PLN 2 billion (3.5 percent of EU toy sale). The value of exports amounted to PLN 1.2 billion, as of 2013. Many toy producers introduce innovations to encourage the consumers to buy their products. Several businesses have entered into contracts with well-known firms, such as BP or The Walt Disney Company to additionally increase the income. On the Polish market, most prevalent imported toys come from China. In 2013 the value of the Chinese toys on the Polish market was PLN 1.67 billion. Second place is taken by Indonesia, which exports toys worth PLN 61.6 million to Poland.