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Poles eager to choose private labels

21:59

Poles eager to choose private labels
Source: GlobalSM

At a time when the price is what matters most to consumers, we choose private labels of retail chains. Practically all of us are currently reaching for such products. The share of "private labels" in the total shopping cart is steadily growing and already accounts for more than 20 percent of sales, according to the "Private Brands Mini Report" study by the GfK Polonia…

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