Poles fear foreign ecommerce stores

The study by UCE RESEARCH revealed that 64.9% of regular online consumers avoid purchasing from foreign online stores due to concerns such as return issues and language barriers. Among them, only 33.2% make such purchases, with most doing so sporadically. The main concerns include difficulties with returns (36.7%), language barriers (33.4%), long delivery times (29.4%), high delivery costs (20.8%), and post-sales support (18.4%).

Maciej Tygielski from UCE RESEARCH, an e-commerce market expert, notes that these concerns are often exaggerated, and Polish consumers may miss out on good opportunities. He does not expect a significant change in foreign purchases due to the strong e-commerce presence in Poland and globalization.

Source: PAP