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Poles give up on eco-friendly cosmetics, choose store brands and promotions

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Poles give up on eco-friendly cosmetics, choose store brands and promotions
Source: Pixabay

The value of the organic, natural, and eco-friendly cosmetics sector in Poland has declined by 9% year-on-year in the period from July 2022 to June 2023, reaching PLN 224 million, according to research by GfK, interrupting the long-standing upward trend in organic and eco cosmetics sales.

In contrast, the overall cosmetics market is growing, with store label brands and…

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