Poles go for on-line drugs

E-pharmacies are becoming increasingly popular in Poland. In both January and March 2014 Polish pharmaceutical e-commerce sites recorded over 2 billion real users, according to data from Megapanel PBI/Gemius. This is a significant rise from last year's autumn and spring, when only 1.7-1.8 billion users were recorded. Most of the customers are women, more than 25 years old, with higher education and living in the cities. Doz.pl was the most popular website, with over 1.45 bilion real users in may 2014. Aptekagemini.pl, second on the list, follows with only 186,010 users. Consumers suggest that the most decisive criteria used to select a store is the price of the goods offered.  In May only 32.1 percent of the consumers were from the countryside, but this number is expected to rise.