Poles increasingly want products of family firms
14:49
Growing numbers of Poles are willing to pay more for products of family firms than for their counterparts produced by other types of companies, according to a report by the Family Firms Foundation presented on Monday at a conference at the National Bank of Poland (NBP).
In surveys conducted for the foundation in August 2016, such a declaration was made by 43 percent of respondents, up 7 percent from 2015 and 30 percent from 2014, the report states.
“However, not all of them can consciously make such purchases, because the group of people who have seen markings indicating the family character of a company is significantly lower (33.8 percent) than the group willing to pay more. But on the plus side, this gap is closing quickly (in 2015, 21 percent had seen such markings, and in 2014 barely 9 percent),” the report points out.
