Poles keen to join digital investment revolution: research

New research from multi-asset investment platform, eToro, has found 80 percent of Poles aged 18-34 want to invest their money, but want to learn more about how and where to do so. On the back of exploding interest in investing globally, eToro is now ramping up its engagement with Polish investors to help them grab the investment bull by the horns.

The eToro survey, conducted in partnership with IPSOS, shows that there is a growing desire amongst Poles to invest but only 40 percent of people are currently doing so. Furthermore, 45 percent of respondents said they would be interested in using an online platform to expand their understanding of investing and over half (53 percent) said that they were interested in learning more about investing in new ways, like through copy trading, and in different types of assets, such as stocks and crypto.

Polish people have been able to invest on the eToro platform since its launch in 2007 and, in May 2019, zero-commission stock trading was introduced to Poland. 2020 has seen explosive interest from retail investors globally and Poland is no exception: the number of Polish customers using eToro has risen over 90 percent this year alone compared with the same period last year. People are looking for ways to protect and grow their capital against the background of the global pandemic, rising inflation, and very low returns on savings.

eToro’s platform provides a simple, safe, and cost effective way to access global financial markets. The latter is particularly important because the survey also showed that another barrier to entry is cost: 55 percent of respondents believe they don’t have enough money to start investing. eToro’s zero-commission on stock investing helps to lower this barrier. In addition, it offers fractional shares, allowing investors to buy as little as 0.001 of a share. With just PLN 200 ($50) Polish people can start to buy the most popular international stocks. Yoni Assia, Co-founder, and CEO of eToro says that now is the right time for eToro to build a stronger presence in the Polish market. 

“eToro was founded in 2007 with the vision of opening up the global markets for everyone to trade and invest in a simple and transparent way. For over a decade, eToro has been a leader in the global fintech revolution and today has over 16 million registered users. Now it is time for eToro to share our expertise and global insights more widely, to help Polish investors take part in this digital investment evolution,” Yoni Assia added.

(WBJ)