18:48 10 October 2023
Polish companies use AI for marketing, customer service and e-commerce
According to a report by SAP titled "Digitally Driven Business: Development in the Face of Industry 5.0," Polish companies most frequently utilize AI in marketing (45%), customer service (42%), and e-commerce (38%). Surprisingly, 42% of respondents claim that AI supports their business in making strategic decisions. The majority (59%) expects AI investments to increase in the next two years, and organizations not investing in this technology risk falling behind. The reluctance and concerns of employees toward AI implementation are cited as a significant factor hindering AI investments for Polish managers.
The report emphasizes the need for education and guidelines in the rapidly developing generative AI space.
Source: inwestycje.pl
