Polish fitness market with PLN 3.7 bln in revenues

Total revenues of Polish fitness clubs in 2015 amounted to €871 million (approx. PLN 3.65 billion), compared to €860 million in the previous year, says the report “The European Health & Fitness Market 2016” prepared by EuroActive and Deloitte. That represents 3 percent of the total revenues in Europe. In total, the European fitness market recorded revenues of €26.7 billion. The number of customers grew by 3.9 percent up to 52.4 million people. The main challenge that the Polish fitness market faces is the usage of new technologies, the report indicated. Also, an increase in market segmentation, i.e. dividing the market into sub-segments based on different types of services and different clients, was crucial for the development of the Polish fitness market. The biggest segment was the so-called mid-market - fitness clubs directed at a large group of people and offering a broad range of services. Currently, there are about 2,520 fitness clubs in Poland with more than 2.7 million customers.