Polish fitness market with PLN 3.7 bln revenues

Total revenues of Polish fitness clubs in 2015 amounted to €871 million (approx. PLN 3.65 billion), compared to €860 million in the previous year, says the report “The European Health & Fitness Market 2016” prepared by EuroActive and Deloitte. That shows 3 percent of the total revenues in Europe. The main challenge Polish fitness market faces is usage of new technologies, the report found. Also an increasing of market segmentation was observed.   Currently, there are about 2,520 fitness clubs in Poland with more than 2.7 million customers.