Polish franchising strongest in CEE

There were 941 franchisors in Poland at the end of 2013, according to a report from Profit System quoted by ISBnews. The number may surpass 1,000 at the end of 2014. The number of franchisees in Poland is close to 59,000 and is expected to grow by some 3,000 each year. Poland’s stands out in the CEE region, with the biggest number of entities in the sector. Ukraine and Hungary come next, with 400 franchisors each. The Polish franchising market is mostly covered by domestic brands, which stand for 80 percent of the country’s franchising systems, Profit Systems said.