12:36 19 July 2023
Polish gaming industry revenue grows 250% over 5 years, export dominates
In 2022, the Polish gaming industry recorded revenues of €1,286 million, despite an 8% dip in 2021. Over the past five years, total revenues surged by 250%, mainly due to successful exports. Digital distribution accounted for over 85% of global sales of Polish games in 2020 and continued to rise. The primary markets for these games were North America, Europe, and Asia, representing 20-40% of sales.
The northern hemisphere continents together contributed 75-90% of overall sales. Major countries where Polish games gained popularity included the USA, China, the UK, Germany, and France. Japan favored Polish horror games on Steam, consoles, and Switch, while South Korea appreciated Polish strategic games.
Source: WBJ
