Polish investor to save German Strenesse clothing brand

Spiegel Online has reported that it has obtained a piece of information about the identity of the investors behind Maeg Holding, new owners of the clothing brand Strenesse which has been bankrupt since 2014.  The Kucharczyk family, who already has shares in the energy sector and in the DAX index companies, is treating the brand as an entry into building a fashion holding of premium brands. The brand has got a new head manager, Rainer Unkel, whose goal is to transform the brand into a growing and appealing company that appeals to youths. He also wants to reanimate the "Blue" sports line and expand onto Asians markets. The brand is currently in search of a new creative director after the departure of Gabriela Strehle in 2012 and filing for bankruptcy two years later.