Polish pay TV market 6th in Europe - report
23:11
The European pay TV market should bring $40.45 billion in revenue this year. Poland will be the sixth biggest market with $1.8 billion revenue, while the leader, United Kingdom, will rake in $7.8 billion, according to Digital TV Research report.
“Digital TV penetration will reach 81.9% of European TV households by end-2014; up from 60.0% at end-2010. Europe will have 240.3 million digital TV households by end-2014, up by 12.7 million during the year and up by 67.2 million since 2010. Free-to-air DTT is the most popular platform, although its growth is slowing. Pay satellite TV is in second place. Digital cable overtook analog cable in 2013 to take third place. The number of homes paying for IPTV will more than double between 2010 and 2014,” the report said.
Poland is also high on the list of the countries with most households which subscribe to a pay TV platform, fifth with 10.91 million subscribers. Russia took the top spot with nearly 35 million subscribers.
The report also shows that switch from analog to digital TV is fast ongoing, shrinking twice since 2010. “There will still be 53.3 million analog homes remaining at end-2014; down from 115.4 million at end-2010. From the 2014 total, 34.9 million will be analog cable and 18.4 million analog terrestrial. Only 10.8 million of the 2014 total will be in Western Europe, with the remaining 42.4 million in Eastern Europe. Russia alone will have 21.9 million analog homes by end-2014, with Germany and the Ukraine supplying 6.8 million and 7.9 million respectively,” report conluded.
