Polish Payment Standard, operator of Blik, increased profit by 35% in ‘24

In 2024, Polski Standard Płatności, operator of Blik, increased net profit by 36% to PLN 195.4 mln, supported by revenues of PLN 421.6 mln (+30% y/y). In H1 2025, Blik’s growth accelerated, reaching 19.4 mln active users (+15% y/y) and processing nearly 1.4 bln transactions worth over PLN 200 bln (+30% y/y). Users averaged 13 transactions monthly, with e-commerce leading (47.5% of volume, PLN 100 bln value), followed by phone transfers (25.5%) and in-store payments (24%). Contactless payments already account for nearly half of in-store transactions.

Daily, Blik processes 8 mln transactions, including 3.7 mln in e-commerce. Despite rising marketing costs, PSP maintained strong profitability with ROE at 32% and ROA at 29%.

(pb.pl)