Polish pipe dream
Picking up on an image that defined the French 'no' campaign in the EU Constitution vote, the Polish tourist board is using a tongue-in-cheek campaign to woo the country's holidaymakers.
A blond Polish plumber that will appeal to ladies who are more interested in his pecs than his pipework implores French visitors to the Polish tourist board's website to pay him a home visit. "I'm staying in Poland - do come over," says the new ad.
Elżbieta Janik, a spokeswoman for the Polish tourist board, said she and her colleagues were "annoyed that a negative image of Poland was being used by politicians ... to avoid the real political problems." Her department came up with the poster to "help us create a positive image of Poland," she told the BBC. "This was a humorous response to the political debate."
A blond Polish plumber that will appeal to ladies who are more interested in his pecs than his pipework implores French visitors to the Polish tourist board's website to pay him a home visit. "I'm staying in Poland - do come over," says the new ad.
Elżbieta Janik, a spokeswoman for the Polish tourist board, said she and her colleagues were "annoyed that a negative image of Poland was being used by politicians ... to avoid the real political problems." Her department came up with the poster to "help us create a positive image of Poland," she told the BBC. "This was a humorous response to the political debate."
