Polish sweets market worth PLN 12.7 billion in 2013 - report
22:50
According to a report by consultancy firm KPMG, PLN 12.7 billion worth of sweets were sold in Poland last year, while products from this sector worth PLN 6.3 billion were exported. Main export destinations include the EU, Russia, the US, Turkey and Saudi Arabia.
The biggest segment of the confectionery market is chocolate. In 2013 chocolate products were responsible for some 50 percent of the market.
According to the report the whole sector will grow by 9 percent by 2018.
The report states that Poles have a rather conservative taste, and that they mostly buy well-known, established products, brands and flavors.
