Polkomtel needs clearer vision in order to pick up business

They claim that the value of the firm only slightly exceeds zł.12.74 billion and thus the owners should pay special attention to a c learly and properly formulated strategy. "The uncertainty surrounding the strategy of Polkomtel is the weakest link in the firm. The operator is a lmost purely limited to reacting to current moves of its competitors," said Krzysztof Kaczmarczyk, analyst with DB. He went on to say that Polkomtel simply lacks "business concept". The firm used to focus on corporate cli ents, but afterwards lost its substantial market share. "I would not say that the company lacks a strategy. The third quarter of 2004 showed that it can rapidly make up the losses by acquiring a large number of new users," said Michał Marczak, analyst with DI BRE. (Puls Biznesu, pp. 1, 6) M.M.