Polkomtel to attempt entry to fixed-line phone market

The company will allow users to make long-distance, international, and fixed-to-mobile calls and later local ones, which might happen in the first half of 2005. Polkomtel has opted for an aggressive price policy, which might force other players to adjust their current offers. "The firm has a client base several million strong which might be interested in using the new service. A well-trained sales force will allow a rapid market entrance and ensure a strong position in this segment," said KPMG's Paweł Brukszo. However, the firm will face very strong competition from existing players who believe that Polkomtel will not invest heavily in this project. (Puls Biznesu, p. 12) M.M.