Pollena Ewa's 2005 profit is not just cosmetic

Although Q4 2005 was a poor period for the cosmetics sector, Pollena Ewa managed to end 2005 with a net profit of zł.95,000 (compared to a zł.5.85 million loss in 2004). The company's 2005 revenues were zł.34.06 million, up from zł.31.06 million in 2004. "These are the effects of two year's work after the change of ownership. We reduced costs and increased sales systematically," said Przemysław Lis-Markiewicz, Pollena Ewa president, adding that the company conducted a deep reorganization that encompassed, among others, reducing employment from 340 down to 140 people. "Over the coming years we will seek further savings and try to increase our sales. We project that our 2006 net profit will not be lower than the one we posted in 2005," stated Lis-Markiewicz. Pollena Ewa produces 70 different cosmetics for women and 20 for men (under Kanion brand). (Parkiet, p. 5) D.W.