Polmos Lublin seems to have captured the drinker's taste

In October the concern enjoyed a 40% rise in sales compared to the analogous period of 2004, while its September sales rose by 13%. Waldemar Wasiluk, member of Polmos Lublin's management board believes that the excellent results are the effect of the company's successful marketing strategy, "We managed to rebuild the strong position of the Żołądkowa Gorzka brand earlier than we expected. Apart from that, we also successfully launched two new vodka brands, namely Żubr Strong and Wódka 1906." He also added that, "This means that our Q4 projections that we presented in September will in reality be higher. The company will post sales revenues of at least zł.116 million and the net profit could even surpass zł.6 million." Polmos Lublin is about to start investing in expanding its production capacity as it wants to reach its strategic goal of capturing 10-12% of the vodka sales market. (Parkiet, p. 4) D.W.