Polmos Lublin's new boss touches down running - and hunting flavored drink
"The decision is a result of the need to adjust the company's strategy to the new situation on the market, which was formed after the privatization of Polmos Białystok. The supervisory board also took into consideration the current sales level and the company's financial results," reads the communiqué. The new company president, Marek Malinowski, has already announced plans to focus on the production of flavored vodkas, which will be sold in line with Polmos Lublin's Żołądkowa Gorzka, the company's flagship product. "I am interested in every flavored drink with maximum 40% of alcohol. I want to increase our market share in this segment from 6 to 10% in a year and a half," said Malinowski. Part of the development process is to be carried out through acquisitions, with the new president eyeing Polmos Bielsko-Biała in particular. (Puls Biznesu, pp. 1, 8) A.K.