17:11 27 October 2026
Polsat and YouTube announced strategic partnership
Telewizja Polsat, part of Polsat Plus Group, and YouTube announced a strategic partnership to bring tens of thousands of hours of Polsat programming to the platform. The agreement aims to attract new audiences and generate additional revenue from Polsat’s content library through YouTube’s distribution and monetization tools. Polsat Plus and Telewizja Polsat CEO Piotr Żak said the broadcaster’s YouTube channels had exceeded 1 bln views this year.
Polsat Media will begin selling video advertising directly alongside Polsat content on YouTube, expanding advertisers’ options. Google will retain responsibility for advertising sales across the wider platform. Polsat will develop online revenue alongside its television broadcasts and proprietary streaming service.
