Polsat boss interested in TV4's share program aimed at boosting viewers

The general shareholders meeting which is due to pass a resolution on increasing the equity to zł.125 million through a G-series share issue will take place on 22 September. According to Puls Biznesu, the funds from the new issue are to be spent on investments in the station's ambitious plan of achieving an audience rating of 4.5% by mid-next year, compared to the 2.34% audience share recorded in H1 this year. Media house analysts believe that the investments in the station's program are feasible and point to the cooperation of TV4 with Polsat TV station as an area where the station has already proved itself. "Polsat is slowly beginning to invest. It has first of all concentrated on its own program but it will certainly concern also TV4 in the next place," stated Magdalena Dec from MindShare Polska. The most natural candidate to take over the Polskie Media shares from the new issue seems to be the Polsat's owner Zygmunt Solorz-Żak who earlier declared his interest in buying them. "Perhaps I will take over the shares although at the moment I cannot responsibly declare that I will do so," stated Solorz. (Puls Biznesu, pp. 1, 3) E.B.