Polsat looks for minority investor as talks fail

Polsat has informed it was negotiating with large media groups over the sale of a minority stake in the company. "The entrance of Rupert Murdoch to TV Puls was the first significant move on the market. If someone entered Polsat - this would be a revolution. A foreign media concern would enter the market, which would have at its disposal much more funds than other players. This would force significant changes on other broadcasters," said Juliusz Braun, former chairman of the National Radio and Television Council (KRRiTV). Analysts agree that inviting an investor to Polsat is a good idea. "We always had the impression that Polsat lacked know-how. An investor can substantially strengthen the company," said Jakub Benke, president of media house Starcom. There are doubts however, whether owner of Polsat Zygmunt Solorz-Żak will indeed sell the shares. "We still plan to sell a minority stake, including the bourse floatation, which would give an investor a 15-20% stake," said Solorz-Żak. (Puls Biznesu, pp. 1, 6) M.M.