Polsat looks to double its digital subscribers to one million within four years

The service currently has around 500,000 clients, while the company's main competitor, Cyfra Plus, has 700,000 subscribers. "If we manage to continue the current growth rate we should be able to reach the level of  one million subscribers over the next three or four years," said Dominik Libicki, Cyfrowy Polsat's president. According to him, even though the market is relatively saturated, there is still quite a large growth potential, especially in the group's main target, which is the middle-income group. In spite of its dynamic competition with the rival Cyfra Plus, Cyfrowy Polsat does not exclude the possibility of merging the two platforms in the future. "There is enough place for only one prosperous digital platform on the market and you could expect the merging of the two entities," said Libicki. According to him, the possible transaction would result in savings of about 50%. At the moment, however, no talks are being conducted concerning the merger. (Puls Biznesu, pp. 1, 4) A.F