Polsat snatches Gawryluk from TVP

Privately-owned television station Polsat has brought Dorota Gawryluk, until recently a popular news presenter on state-owned TVP, as a new member of its management board. This move is part of Polsat's strategy to transform TV Biznes, which it acquired in February, into a credible rival for TVN 24. Gawryluk will be directly responsible for the channel's development.

In another move related to TV Biznes' development, the channel recently began airing Polsat's premier business-news program, Biznes Wydarzenia (Business Events).

Currently TV Biznes is strictly a business channel, but according to its new strategy the station's profile should change in the next couple of months. TV Biznes will continue to provide its viewers with business information, but will also seek to address a larger audience and will expand to a 24/7 format. ITI Holding, Polsat's main competitor and TVN 24's owner, however, is not sitting idle. It has been reported that the company is working to launch a business-oriented news channel.

Dorota Gawryluk expressed excitement about her move to Polsat. "I consider TV Biznes the biggest challenge on the media market right now and that is why I am here," she said. A key element of her development strategy is to hire prominent journalists, who would help to redefine the station's profile.

Currently around 100 people work at the channel. TV Biznes claims some 3.8 million viewers a week.