Polsat to launch dedicated news channel

"It is difficult to talk about details right now," said Solorz-Zak. "We are considering whether it should be based on TV4, TV Biznes or be our own production." Analysts earlier named Polsat as one of the candidates to buy TV Biznes, which is currently looking for an investor. When it comes to themed channels, however, Polsat will follow the trend set by its main competitor TVN which owns 9 themed channels. According to TV market experts, Polsat should concentrate on its advantages. "The station should do the things it is the best at, i.e. sitcoms and TV series.It should not rush to launch a news channel. If it wants to compete with TVN24 it has to prepare programs at the same high level," stated media expert Wieslaw Godzic. (Puls Biznesu, pp. 1, 11) E.B.