Polsat, TVN and TVP inch ahead with plans for terrestrial digital TV

Talks between the three have reached the stage where they are discussing creating a company, which would be responsible for announcing tenders for market research. Such a move would force the existing dominant pollsters (TNS OBOP and AGB Polska) to unify their researching standards. According to Zygmunt Solorz-Żak, the owner of Polsat, apart from lowering the costs of researching viewers habits, it would also increase the credibility of TV monitoring. (Puls Biznesu, p. 8) A.F.