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Polskapresse readies nationwide daily for launch

The company, which already publishes nine regional daily newspapers, wants to start publishing its new paper by mid-2007. The firm has very ambitious plans, as it wants to achieve a wider readership than any of the daily newspapers currently present on the market, which means around 500,000 copies. The arrival of a new daily newspaper could threaten the position of Agora's "Gazeta Wyborcza," which even now is in a difficult position. Polskapresse is aiming to offer an opinion-shaping paper and journalists working for the firm's regional newspapers would be working for the national edition as well. Last year Polskapresse posted zł.18 million in net profit and zł.500 million in revenue. (Puls Biznesu p.11) M.M.

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