Portals record big rises in online advertising

The domestic online advertising market has increased in value by more than 50% in the first six months of this year compared to the same period in 2003, according to leading portals Onet.pl and Interia.pl. Wirtualna Polska on the other hand has estimated its growth between 30-40%. According to International Advertising Bureau Polska (IAB) investments on Internet advertising have grown last year by 40-45%, with cash spending estimated at zł.48-50 million. IAB also announced that online advertising was the fastest growing segment of the advertising market as a whole in 2003, and estimated a further growth of 25% this year. Revenues from this source are currently exceeding expectations. In comparison Expert Monitor says expenditure on TV, press and radio advertising grew jointly by 7.7% in the period between January and June 2004. (Parkiet, p. 5) A.K.