PPP Marketing uses iPhone to promote its own launch
"We signed the deal with Era in Q2. So far we have been selling standard services in the same way as Era does. Now we've decided to promote ourselves," said Cezary Terepka, managing director of PPP Marketing. In his opinion, there is still plenty of room in the saturated mobile market, but it requires a non-standard approach.
To differentiate us from other distributors of Era, the company decided to purchase iPods and give them away for free with purchased iPhones, with an option of engraving inscription on both devices. "We hope to sign a minimum of 3,000 contracts in the first month. We've launched an info-line to enable orders to be placed. It will be promoted jointly with media from Point Group," said Cezary Terepka.
It turns out that Era is not aware of this plan and, "Our agents have the right to supplement their offers with their promotions following an arrangement with us. So far we have not received any such proposal," said Zbigniew Lazar, spokesperson of PTC.
Source: Puls Biznesu (M.M.)
To differentiate us from other distributors of Era, the company decided to purchase iPods and give them away for free with purchased iPhones, with an option of engraving inscription on both devices. "We hope to sign a minimum of 3,000 contracts in the first month. We've launched an info-line to enable orders to be placed. It will be promoted jointly with media from Point Group," said Cezary Terepka.
It turns out that Era is not aware of this plan and, "Our agents have the right to supplement their offers with their promotions following an arrangement with us. So far we have not received any such proposal," said Zbigniew Lazar, spokesperson of PTC.
Source: Puls Biznesu (M.M.)
