PPWK to steal GPS market with police spotting gadget
Technology company PPWK, the former traditional map producer, hopes to gain control of 5% of the domestic GPS market, but it also plans an acquisition and improvements in profitability. "We would like to carry out one large acquisition. We have been working on this for a long time," said Andrzej Ziemiński, president of PPWK.
He would not reveal what sector the acquisition target operates in, but stated that the new entity would improve the net result of PPWK by 10-20%.
Management of the company stressed that the presence of companies representing different sectors in the group enabled it to create a new product - Navigo 8i, which is the first interactive GPS program.
This is a joint undertaking of PPWK and its subsidiary EL2, which is empowering users to individually submit their reports on radars, police patrols and traffic jams. "We want to compete with CB radio," said Grzegorz Esz, deputy president of PPWK.
The firm wants to sell the system in several versions including software for palmtops. To this end the firm is negotiating with operators and producers of equipment to pre-install Navigo software and to offer a special internet connection tariff for the end users. (Puls Biznesu, p. 11; Parkiet, p. 10) M.M.
