The 15th edition of the PRCH Retail Awards has nominated 113 projects for gold and silver statuettes, with 72 applications in marketing categories and 41 in business categories receiving recognition from the jury. The winners will be unveiled during a gala event on November 14.

Projects were submitted in two main categories: business-strategic and marketing. In the business-strategic group, the jury recognized projects primarily in the categories of Reconstruction - Extension - Modernization, ESG Achievements, and Solutions for Commercial Facilities. The marketing category, featuring 72 projects, highlighted activities for the local community, image campaigns, and event marketing.

Marcin Klammer, Managing Director of the Polish Council of Shopping Centres, noted that the categories acknowledged reflect both a resurgence in the industry and key market trends. The high caliber of submissions underscores the awards' significance as a premier recognition in the retail sector.

Each application was evaluated against specific criteria to earn points for nomination, with a maximum of one gold and two silver awards available in each category. The competition is judged by a panel of 27 jury members organized into three evaluation groups: marketing campaigns, business activities, and a strategic jury that selects special award recipients for their innovative contributions to the industry.

The profiles of jury members can be accessed on the PRCH website. Media patrons of the event include ISB News, Wiadomości Handlowe, SCF Magazine, and others, emphasizing the awards' prominence in the retail landscape. This year's gala promises to be a significant event for recognizing excellence in retail innovation.

Profiles of jury members can be found here.

(WBJ)