Prime-time numbers

Last year, when the gross advertising market  grew by 10 percent to zł.12 billion, TVN's television advertising market share was 30 percent. According to a report by PricewaterhouseCoopers, the expected growth of the Polish television ad market in 2005 is eight percent.

TVN also revealed that its EBITDA margin is more than 20 percent. In the third quarter of last year the company's revenues amounted at zł.139 million and its EBITDA margin reached 17 percent.

In 2004 TVN reported zł.717 million revenues and its EBITDA reached zł.212 million, with the EBITDA margin equaling 30 percent. The television audience share in TVN's key target group in prime time was 29 percent. TVN is the only television group listed on Warsaw. (Reuters)