Private labels fighting for Polish consumers

As much as 30 percent of products sold in Poland are private labels, the market is valued at PLN 90 billion, Rzeczpospolita daily reported. According to the estimates by PLMA (Private Labels Manufacturers Association), the market of private labels rose by 3 percent in 2014 y/y. Larger growth was recorded only in Finland (4.1 percent y/y) and Sweden (5 percent y/y).