Private labels on the rise

As much as 33 percent of products sold in Poland are private labels, the market is valued at PLN 90 billion, Rzeczpospolita daily reported. According to the estimates by PLMA (Private Labels Manufacturers Association), share of the segment in Polish market rose by 3 percent and reached 33 percent in 2014 y/y. Larger growth was recorded only in Finland (4.1 percent y/y) and Sweden (5 percent y/y).