PTC takes a drastic step to rebuild its outlet network

The fact that the company lost over 300 outlets, which belonged to Germanos, will be reflected in its Q2 sale results. Without taking rapid steps to make good this loss will mean the mobile operator will not be able to keep up with the competition. According DM BRE Bank analyst Michał Marczak, the offers of mobile phones operators are similar, so what counts is an extended network of sale outlets that are convenient for clients to go to. Rebuilding a sales network can take over a year that is why Era may have face big problems. Perhaps as a knee-jerk reaction, PTC decided to take a risky step. It began talks with retail networks of its competition, concerning eventual takeovers. The problem is that such action could lead to open war with Centertel and Polkomtel. According to experts, such a move could lead to chaos on the market as if PTC did acquire a competitor's retail network, then the competitor would have to take a similar course of action. (Puls Biznesu p. 4-5) M.M.