PTK strikes back at Heyah with updated POP offer

Today PTK Centertel, which owns the Idea mobile phone network, launches its new offer for POP users. The changes in Idea's pre-paid offer had to take place after Era-owned Heyah caused POP sales plunge drastically. It took PTK Centertel almost three months to develop the new offer, which would be a real competitor for Heyah in the massive pre-paid segment. Surprisingly, Idea decided not to create a separate network like Era, but to develop already existing products, probably due to lack of time or funds. One of the new POP's great advantages are flat prices - zł.0.80 a minute and billing by the second. The only group of customers who will not benefit from these changes are Idea's subscribers, who cannot take advantage of the new lower tariff and other perks.(Puls Biznesu, p.1, 7)DW