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Publicis Groupe: Advertising Market Up by 7% in 2023
17:49
The estimated net value of the advertising market in 2023 was close to PLN 12 billion and was 7 percent higher than in the previous year. According to the latest Advertising Market Report published by Publicis Groupe Polska, advertising investments grew online, television, radio, out-of-home, cinema, and newspapers, but decreased in magazines.
As a result of the diversified dynamics of changes in individual media classes, their market shares are also changing.
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