Puls gets unlimited funding from investor News Corp.

"We do not have a limit on expenses. We are to build good television, which will be successful and meet the requirements of both shareholders," said the chairman of the supervisory board at TV Puls, Dariusz Dabski. Although unlimited financial means is an asset few players on the market can boast, TV Puls has a lot to change. The station employs just a few dozen people, while its technical reach is at a mere 17%. The company's representatives announced plans to first concentrate on the content in order to build a strong brand name. Domestic program producers have already revealed that TV Puls is negotiating with them for the purchase of the best programs they produce. Another competitive advantage the station might have is access to the programs of News Corp., thanks to which the latest hits might be broadcast much sooner than is currently done by the leaders on the market. At the same time, the station claims it will keep its socio-religious character. (Puls Biznesu, pp. 1, 8) A.K.