PwC: 55% of Poles are shopping online

According to PwC report "Client in the digital world", 55 percent of Poles (out of >1000 respondents) buy goods and services via electronic sales channels. The survey found the most valuable reasons Poles choose electronic channels for shopping. Here are the opportunity to purchase at any time (65 percent of respondents), convenience (61 percent) and attractive prices (60 percent). However, respondents pointed out advantages of traditional shops, such as the possibility of obtaining advice, immediate taking out of product after purchasing and checking the quality before buying.