PwC: 55% of Poles shop online

According to a PwC report – "Client in the digital world", 55 percent of Poles (out of >1000 respondents) buy goods and services via electronic sales channels. The survey found that the most common reasons Poles choose electronic channels for shopping are the opportunity to purchase at any time (65 percent of respondents), convenience (61 percent) and attractive prices (60 percent). However, respondents pointed out the advantages of traditional shops, such as the possibility of obtaining advice, immediate product collection and being able to check quality before buying.