PwC: Media & entertainment market up to PLN 42 bln by 2020
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Poland's media and entertainment sector is expected to grow to $10.8 billion (approx. PLN 41.8 billion) in 2020 from $9.2 billion (PLN 35.6 billion) in 2015, according to PwC’s Global entertainment and media outlook 2016-2020.
Online advertising will be the fastest growing segment, expanding by 11.2 percent y/y to $1.2 billion (PLN 4.6 billion) in 2020.
The TV and video materials market is expected to grow by 1.1 percent annually to reach $2.2 billion (PLN 8.5 billion).
PwC’s Global entertainment and media outlook provides a single comparable source of five-year forecast and five-year historic consumer and advertiser spending data and analysis for 13 entertainment and media segments across 54 countries.
