PZU aims for the middle with new insurance products for businesses

The value of this sector currently stands at zł.1.7 billion. Premiums collected by PZU from this kind of insurance amount to 10% of the whole value of premiums it collects. "Around two million companies operate in this segment. However, the market is not homogenous and needs segmentation. Therefore, we split it into three groups: micro (for companies with a turnover of up to EUR50,000), small (turnover up to EUR800,000) and medium (up to EUR4 million). We prepared an individual offer for each group," said Rafał Grodzicki from PZU. He added that PZU intends to win a 50% share in the market within two or three years and collect zł.1 billion in premiums. He also stated that a pilot program offered in several Polish cities proved that the new offer is attractive for clients, since the number of insurance packages sold grew by 95% yoy and the value of premiums increased by 57%. (Puls Biznesu, p. 10) E.B.