PZU surges ahead to become the leader on IKE market

The new leader on the market, which moved up from third position, became the PZU group, which is now ahead ING Nationale-Nederlanden and Pioneer Peako TFI. "At the end of December we had more than 200,000 accounts. This means that the number of IKEs was five times higher than in December 2004. I believe this will double our market share to around 40%," said Krzysztof Rosiński, deputy president of PZU Życie. Some 95% of the accounts opened in 2005 were new ones. According to Rosiński, the main drive for such an increase could have been the tax declarations made during the election campaigns, but he believes that PZU's marketing campaign also must have had some impact on the result. The PZU group hopes that its success on the IKE market will continue over the next few years. (Puls Biznesu, pp. 1, 6) A.F.