PZU unveils plan to stop downward market share spiral

In 2004 alone, the insurer lost 3%, and controlled 50.26% of the market. "We assume that in 2006 we will collect half of the whole non-life insurance market. We estimate it to be worth some zł.15.3-15.5 billion," said Piotr Kowalczewski, PZU deputy president. Last year, the company managed to collect zł.7.49 billion in premiums, therefore the target for 2006 might seem high. "We want to collect zł.8 billion in premiums," said Kowalczewski, who added that this will be possible to achieve thanks to an increase in sales in the corporate as well as the SME segments. The growth is also to be supported by the ongoing reforms within the insurer. These include a stronger client-oriented approach, accurate customer segmentation and product diversification. (Puls Biznesu, pp. 1, 9) A.K.