Q1 TV figures shows TVP lagging and Polsat moving ahead

State owned TVP increased its market share, and after the first quarter can boast it has 52.8% of the viewing audience. Alas, this was not accompanied by an increase in revenues from commercials. Experts claim that this increase can be attributed to the ski jump competitions in which Adam Małysz was able to ensure successive victories. According to Presserwis, Polsat over the same period lost 3% of its market share, while TVN's drop was slightly smaller. "Polsat's results are surprising, as last year the broadcaster started quite an effective fight for viewers, but has not produced the expected results," said Edward Korbel from Mindshare Polska. Despite the drop in its viewers, Polsat earned most from commercials, zł. 408 million, which was 44% more than in the first quarter of 2002. TVN's revenues were zł. 337 million, a 32% jump. TVP, meanwhile was down 18% with zł. 287 million. (Puls Biznesu, pp. 1, 9) M.M.