Radio Eska announces plans to be largest radio group in Poland within 2-3 years

"We want to become the largest radio group in Poland within 2-3 years," said Eska's president, Leszek Kozioł. This is to be achieved through an increase in audience share to 10-12% and winning a 20% share of the radio advertising market, which was estimated to be worth some zł.366 million in 2004. The second basis for the growth of the group would be the development of its catholic-targeted radio network, which is to be built on the basis of Radio Plus, which is hoped to achieve 7-10% listenership and 10-15% of the advertising budgets. Currently, Eska controls 31 stations, while its catholic arm, which will probably be named Vox has seven. Time, which sells advertising in Radio Eska plans to see zł.7 million of net profits this year on zł.65 million turnover, which would be the company's first time in the black. (Puls Biznesu, pp. 1, 7) A.K.